Dr. Syam Kumar

About Me

I am an Assistant Professor in the Marketing area at the Indian Institute of Management Mumbai (IIM Mumbai). I completed my Ph.D. in Marketing from the Department of Management Studies at the Indian Institute of Technology Roorkee (IIT Roorkee), focusing on the context of Buy-Now-Pay-Later (BNPL) in online shopping.

As a dedicated scholar specializing in consumer behavior and technology adoption in payment methods, my work combines qualitative and quantitative research methodologies to analyze evolving consumer preferences and digital market dynamics.

Research & Expertise

Teaching Interests & Courses

Selected Journal Publications

• Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption ABDC - A | Q1
  Kumar, Syam, & J.K. Nayak (2024). Published in Asia Pacific Journal of Marketing and Logistics.
• Exploring buy-now-pay-later adoption among online shoppers: a user's gratification perspective ABDC - A | Q1
  Kumar, Syam, & J.K. Nayak (2025). Published in International Journal of Retail & Distribution Management.
• Pathways to Travel: How Burnout Influences Pilgrimage Desire Among Aging Employees ABDC - A | Q1
  Kumar, Syam (2025). Published in Current Issues in Tourism.
• Sustainable Sourcing and Selling: Circular Economy Dynamics in the Informal Second-Hand Clothing Market ABDC - B | Q1
  Kumar, Syam (2026). Published in Social Responsibility Journal.

Academic Background & Credentials

Education:

• Ph.D. in Marketing – Indian Institute of Technology Roorkee
• M.Com in Marketing – Banaras Hindu University
• B.Com – St. Berchmans College, MG University (1st Rank)

Professional Service & Reviewing:

Active Reviewer for International Journal of Retail & Distribution Management (ABDC-A), BRQ Business Research Quarterly, Social Responsibility Journal, Asia Pacific Journal of Marketing & Logistics,and the American Marketing Association (AMA) Conferences.

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